I’ve been wondering if the Fresh & Easy concept was faltering before it hit the ground. Initially, they announced a large number of locations around Phoenix metro and indicated that they would all be opening in November. However, the one nearest me hasn’t even begun building up yet, and the ones that were under construction seemed to languish as if they were intentionally slowing down.
Now they finally seem to be kicking into high gear. Not long ago one opened about 8 miles from us, but it’s 8 miles in completely the wrong direction. It’s nowhere near anywhere we ever go. About 3-4 weeks ago, they opened one 9 miles from our house, but immediately next door to a restaurant we frequent and on the way to Michelle’s Chinese school. Still inconvenient unless we’re in the area.
Finally, this week one has opened under 3 miles from our house, and construction is finally moving along on the one under a mile from our house. When that opens, it will be within walking distance.
Fresh & Easy isn’t exactly a place to do all your shopping – that is if you’re stocking up – since most of their foods are low on preservatives, they all have very short shelf lives, but they do have several items that are uncommon. Irene and the kids are practically addicted to the unpasteurized orange juice, which, everyone we know who’s tried it agrees, is the best tasting orange juice they’ve ever had. They also carry the imported butters and English back bacon, which is almost unheard of here in the states. It makes a nice change of pace.
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