I suppose now that I’ve been shopping Fresh & Easy for a few months, I should write up a new post on the experience?

The stores are often lightly populated with customers, but, for example, the store in the picture above is diagonally across an intersection from a full supermarket (equivalent of a full-sized Tesco) that’s been there for at least 15 years and well-established. That seemed like a bad location to me.

On the other hand, the one being built closer to me is immediately adjacent to expensive new townhouses, and very close to several other new large town home complexes built along the city’s central business corridor. Grocery stores in that area seems like good placement.

There’s a store down in the souther extremes of town, and there are no other stores around it. It always seems to be busy.

Could the Tesco have missed the mark completely? I feel like they’re expecting people to be driven to the store because of “concept, concept, concept” when it’s obviously “location, location, location.”

Of course, with the economy and gas doing what it is, this has to be a poor time to be starting a business, too.

I suppose now that I’ve been shopping Fresh & Easy for a few months, I should write up a new post on the experience?

The stores are often lightly populated with customers, but, for example, the store in the picture above is diagonally across an intersection from a full supermarket (equivalent of a full-sized Tesco) that’s been there for at least 15 years and well-established. That seemed like a bad location to me.

On the other hand, the one being built closer to me is immediately adjacent to expensive new townhouses, and very close to several other new large town home complexes built along the city’s central business corridor. Grocery stores in that area seems like good placement.

There’s a store down in the souther extremes of town, and there are no other stores around it. It always seems to be busy.

Could the Tesco have missed the mark completely? I feel like they’re expecting people to be driven to the store because of “concept, concept, concept” when it’s obviously “location, location, location.”

Of course, with the economy and gas doing what it is, this has to be a poor time to be starting a business, too.

This article suggests they’re missing their sales targets by miles.

http://www.guardian.co.uk/business/2008/mar/15/tesco.supermarkets

This article suggests they’re missing their sales targets by miles.

http://www.guardian.co.uk/business/2008/mar/15/tesco.supermarkets