Reach Them While They’re Young


We stopped to buy groceries in Sprouts yesterday.

Spouts is a little too loony for doing our general shopping, but it’s got some things you just can’t find elsewhere, and sometimes they have some great bargains on meats.

While I was waiting to for the reset of the family to take a group bathroom break, I had the chance to peruse the breakfast cereal aisle and found something totally unexpected.

I thought the whole area would be populated with flavorless, sugarless, oatmeal and whole grain derivatives.

While I did find those, I also found the EnviroKidz line of breakfast cereals, “Amazon Frosted Flakes”, “Cheetah Chomps”, “Gorilla Munch”, “Koala Crisp”, “Orangutan-O’s” and “Peanut Butter Panda Puffs.”

It’s a line of kids cereals where you can choose gluten free, whole grain, vegetarian, trans fat free breakfasts sweetened with “evaporated cane juice.”

Each box has a cute endangered animal motif to keeps the kids going “Awwww” and if that isn’t enough to get a green-hearted parent to buy these cereals, they donate 1% of their sales to endangered species, habitat conservation and education.

I suppose there’s nothing wrong with that, but somehow it makes me feel all cynical.


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