BusinessWeek=> McDonald’s wants a digital-age makeover
Staring last year, all the McDonalds’ in Phoenix started getting a major makeover. As far as I can tell, most of them are done. They’ve changed the color schemes, the seats, added wi-fi and televisions displaying news… but none of them seem to have gone as far as this article suggests. (Pity the wi-fi isn’t free, but then, I’d never take my iBook close to a table with hamburgers with special sauce on them!)
I wonder if the Phoenix franchisee is one of those who did the small makeover and is now being asked to do it again?
I can’t imagine the McDonalds’ in Taiwan making these changes – the kids already spend hours there. They buy one cup of tea and sit there studying and socializing all day.
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